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Google Analytics – The Popular Tool to Track Website Visitors & Plan Strategies Accordingly
By Pankaj Singh of SRE Global Infotech
Webmasters and Internet marketers alike need to monitor their website traffic closely in order to manage and position the site features, products or services accordingly. An in-depth analysis of site traffic is necessary for effective planning and implementation of strategies to accomplish desired business objectives. There are numerous website analytics tools available on the cyberspace. But, Google Analytics rules the roost because of its simple user interface, free availability, brand support and numerous sophisticated features. Some of these powerful features of Google Analytics include: With Google Analytics tool used for your website, you can easily track your site traffic and events. You can actually track your traffic in terms of a wide array of parameters such as total visits, unique visits, time spent on website, page views, average page views, visitor loyalty, bounce rate, etc. This is not all. Some additional and valuable information is also provided in the form of types of operating systems and browsers used by visitors, their depth of visit, screen colors and screen resolutions used by them, network configurations and many others. Various events recorded by the tool include videos, music and flash players, and downloadable files. Another masterful feature of Google Analytics is its ability to provide data on traffic sources, i.e. the origin used by a particular visitor to enter your website. Various sources may take the form of organic searches from search engines, sponsored listings, direct visits and banner advertisements. This popular tool also offers content on the landing pages where your visitors get into the site for the first time. These pages may be the home page or any other internal pages. Similarly, exit pages used by visitors to leave the website are also tracked. Other helpful contents consist of summary on site navigation and pages with the highest visits. You’ll also find an increase in return on investment (ROI) being monitored by the tool. Tracking of your goals is possible as well. Just specify the particular areas of improvement for the online business and get reports on their progress. Google Analytics is well-known for the generation of customized reports quickly in 5 different formats. Simply search the desired information and send it to your clients in no time. This specific feature comes in handy for internet marketers. If you seek to follow the activities of the visitors for some particular areas of your website, then there is the advance segment to server your purpose. Yet Another advance feature is the presence of filters that purify and tailor-make data to deliver precise results. Make use of any of the two forms of filters, namely predefined and customized. Google Analytics allows owners of newfangled as well as existing websites to create multiple profiles. However, there is limitation on the number of goals in each profile. If you have many goals, it would be advisable to opt for new profiles. The tool also supports XML, PDF, TSV, and CSV for MS Excel formats to enable data export. It is possible to straightway mail the reports in the given formats by means of this web analytics application.
Mr. Pankaj is a SEO Expert. He came from a technical background. He did MCA from a reputed institution in India.After just one year and great success in the role, Pankaj was promoted to SEO Manager (Operations). He is passionate about internet marketing technology and love to spend the valuable time to research and operate SEO operations Team. For more information visit SEO Company India & SEO Blog .
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Google Analytics is certainly a must have tool -- and its free to boot!
CONTRIBUTOR'S REPLY
Yea June... You are absolutely right. Google Analytics is free to use and as per me It's must use tool...
Hi Pankaj, Excellent Intel....5 Stars. Gilbert
CONTRIBUTOR'S REPLY
Thanks a lot.
I use Analytics too. Very useful tool. I particularly like to see the source of my visitors, country they are in, and which keywords work the best.
 | | odls Aug 27, 2010 05:23 | |
CONTRIBUTOR'S REPLY
You are doing right. Keep it up.
A great article, please write many more on the sunject of SEO. Roger
CONTRIBUTOR'S REPLY
Hi Roger Thanks a lot for your feedback. You are most welcome.
I love Google Analytics, Feedburner.Google and Zemanta tools.
Thanks for your knowledge. It's helpful and produces results.
CONTRIBUTOR'S REPLY
You are welcome Ladyd.
After reading your intel I went to google and added the site analytics code to each one of my webpages on my website! Thanks a million!
CONTRIBUTOR'S REPLY
Great.
Hi Pankaj, Great intel. After buying many other tracking tools I finally settled for Google Analytics. It's a great tool and free. It also seems to get your website indexed quicker.
The copyright for this content entitled "Google Analytics – The Popular Tool to Track Website Visitors & Plan Strategies Accordingly" has been specified by the contributor as:
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